Because more than 1,400 children are diagnosed with AIDS on a daily basis The Positive Action for Children Fund was established to support and inform the global effort eliminate mother-to-child transmission of the HIV virus. Focusing on family and togetherness, Mitre set out to create an optimistic and inspiring visual identity illustrating a “blanket” of hope embracing a family.
Our name, Mitre, represents the intersection of insight and creativity. We believe that strategic design is a kind of informed intuition, combining customer knowledge with big ideas to create experiences that speak to head and heart.
© 2021 Mitre Agency